Conventional, static advertising doesn’t the same effect on people as it used to have. World can be overwhelming, offering a huge load of information every second. This has desensitize people, who aren’t paying attention and just forget what have seen or read.
Latest market studies have found that broadcasting advertising on outdoor screens is much more effective than traditional advertising printed media (newspapers, static boards,etc). This is the reason behind the growing of the number of digital screens on the streets. LED screens are cost-effective, reliable an offer a high return of your investment.
Outdoor led displays are large billboards made to display advertising, any kind of video, and more. They can be placed in any open-air area thanks to their modular assembling system
OUTDOOR LED SCREEN TECHNICAL FEATURES
Installing an outdoor LED screen has two challenges that can easily be overcome by our product:
First, a LED display must withstand any environmental condition (rain, heat, snow, wind, etc.)
And it must be bright enough to be seen perfectly, even in broad daylight.
OUTDOOR LED SCREEN TECHNICAL DATA SHEET
Type of LED
P3, P4, P5, P6, P8, P10
4.000 – 12.000 nits
Average LED lifespan
3.000 – 5.000 hz
High brightness LED screens
Brightness is a fundamental feature, because an outdoor advertising screen must be visible at any time, even during daylight. However, brightness must be tweaked during nighttime because it can be dangerous for pedestrians and drivers.
Visual Led offers the latest generation of LED screens. The price for quality and brightness can be steeper but is a worthwhile investment that will offer the best luminosity index.
Weather-resistant LED display
More than rainproof, our products are designed to be weather-resistant. Our LED screens are perfectly sealed, so water can’t reach the inner circuits. However, this doesn’t mean heat will affect their performance because they’re made to dissipate it quickly.
Visual Led designs outdoor led displays using high-efficiency electronics and uses an exclusive resin treatment in order to guarantee excellent heat dissipation, even during the hottest days of summer. Our outdoor screens are made to operate 24 hours a day without interruption.
Energy-efficient LED screens
LED displays are mainly used to generate profits when broadcasting advertising. If power consumption is too high, it will lose profitability, as the operating cost would be too expensive.
Our outdoor LED displays use special power-saving technology, making it a cost-effective investment that will lead to big savings.
OUTDOOR LED SCREEN ASSEMBLING
Assembling an outdoor screen entails some special requirements. On one hand, if the digital billboard is going to be installed outside, you may need a license granted by the city council. If it is going to be set in a common area, you will need a signed consent of all the owners affected by the installation. Finally, if the billboard is going to be inside your property, you shouldn’t need a permit. However, it’s always better to consult local regulations.
Anyone can install our LED screens. However, you’ll be dealing with bulky items, so you must use proper equipment and will need a helper to make the installation process even easier.
As the assembling process is detailed in the manual, you won’t need any previous knowledge or particular skills..
After setting up the LED display, the next steps are pretty simple. Any person will be able to assemble the internal connections that will allow the outdoor LED screen to be used.
HOW TO CONTROL AN OUTDOOR LED SCREEN
Outdoor led displays are usually installed in very popular and busy areas like Gran Via in Madrid or Piccadilly Circus in London. Since most LED displays are located outdoors in high places or locations that are difficult to reach, it’s necessary to control them from afar. This is done through a wireless connection.
Our screens come with our own special and intuitive software to manage them, which can be used to program multiple functions, like scheduling the on and off time, regulating contrasts and brightness, and more. In addition, you can upload all your content remotely, you will even be able to program the screen to display some ads or content during specific periods of time.
We can also provide our SaaS product Publiweb, which will allow you to control any number of different outdoor LED displays. This management system enables you to program and control everything that’s broadcasted on your screens through a single administration panel. In addition, everything can also be uploaded, scheduled, and displayed remotely.
An outdoor LED display is very eye-catching and can draw a lot of attention, however, mere ad-broadcasting is not enough to create engagement.
Keeping the content fresh is fundamental.
This doesn’t have to mean an extra-expense: using our application, you’ll be able to display videos, TV shows, or just present practical information, like the weather, news and current time on your screen.
This software gives the option to divide your screen into multiple areas, each with its own content. This is a great way to generate more views, keeping your content interesting and relevant.
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